Highlights For Children, a B2C eCommerce business helps children become their best selves by publishing content and creating experiences that engage, delight, and foster joyful learning.
Their mission to deliver stories, adventures, hidden pictures, puzzles, and brainteasers began back in 1946. Since then, the Highlights brand has grown to a diverse and inclusive family of products for kids from birth to 12. They’ve moved from varied Highlights magazines to mobile apps, school skills practice books, and book clubs as well.
With ever-changing market demands and technological upgrades, Highlights For Children (HFC) found it challenging to meet customer expectations. While they looked for innovative ways to manage their eCommerce store, they kept customer experience as one of their top priorities as well. Most brainstorming sessions around the project were about enhancing UX and streamlining the backend eCommerce management process. HFC was operated on Drupal with a handoff to cart on the Magento platform. This backend infrastructure required two different teams of developers and experts to manage the store; that made the management time-consuming. Also, they were operating on Magento 1, and with Magento End of Life, they desired to upgrade to Magento 2. Apart from these foundational upgrades, there were other customizations to enhance the overall purchase and navigational customer experience.
Quick view of the objectives addressed for Highlights For Children
Drupal/M1 To M2 Migration
Deliver hassle-free migration of HFC store from M1 to M2 in prescribed timelines.
Adding Standard Accessibility Features
Making the website more accessible with WCAG compliance
Make searching & selecting products easy
HFC demanded a customized & enhanced catalog browsing user experience
Managing digital & physical subscriptions
Automate recurring payments, subscription billing, and invoicing for your subscription eCommerce.
Customers Rave About Us
Client satisfaction is our ultimate goal with every project
I was originally very skeptical about out-sourcing our web development. However, 6 years in to our professional relationship, I am confident in saying that we made the right choice.
Digital Operations Manager, HD Connectivity Ltd
I had (and still have) the pleasure of working with Rave on our e-Comm site using Magento Enterprise. Their teams implemented a very custom solution on time and on budget. Our customers love the new site and our on-line sales continue to grow year over year. If you are looking for a partner instead of a vendor, Rave team is your answer.
Director of IT, National Oak Distributors, Inc. (USA)
I have not once regretted the decision to move to Rave Digital. Rave completely redid my website, and completely changed my workflow. It used to take us about 15 minutes to process an order on our old system. Now it takes 1 minute or less. Everything we do at our office is with the greatest efficiency possible.
“Rave not only provides top-notch services, but they’re also incredibly easy to work with. They have a deep understanding of their customers’ businesses, making them a valuable partner.”
Creator/Director, Speer Laboratories, LLC
Magento is the future of our website and how we are going to capture a much higher market share. We’re beginning to have orders flow way more smoothly than we’ve ever had before. As more and more customers are adopting online ordering, we’re seeing much faster processing times and less manual work being made. There’s also a lot less stress on Marketing right now as we have much more control to make any necessary changes when needed.
Todd J. Darland
Vice President, Marketing, Echo Engineering
To deal with the foundational problem at HFC, the Rave team implemented headless commerce. This solution helped them in maintaining their store in one place with only one team. Furthermore, embracing headless commerce eradicated their efforts of product cataloging on both Magento and Drupal separately. They even received better visibility over conversion tracking and funnel across the eCommerce platform. Post brainstorming and requirements analysis, the Rave team suggested a plan to add customized page builder functionality to meet specific webpage aesthetics and style guide requirements. Further, the team developed a separate Magento2 module for stacked category pages to enhance the user experience on the website. Other relevant functionalities added to HFCs store included:
Integration of MyLo service for seamless sign-in
Advanced Layered Navigation
Magento 2 extension for easy catalog navigation
Magento Page Builder
Implemented custom page builder component
Cart popup after Add-to-Cart for reducing cart/site abandonment
ADA & WCAG Compliance
Ensured store is in compliance with all guidelines
Yotpo integration for post-purchase review on webstore
Optimized product feeds with GoDataFeed
Badging to highlight specific product attributes and promotions associated with a product