America’s Test Kitchen

Since its establishment in 1993, America’s Test Kitchen has helped curious cooks become confident chefs. America’s Test Kitchen is passionate about discovering why some recipes work and why some don’t. They have established themselves as masters in sharing what they learn and help everyone cook with full heart and determination. With a mix of talented individuals, America’s Test Kitchen is delivering cooking content on various platforms, including TV Shows, Magazines, Websites, Cookbooks, Podcasts, and more.

America's Test Kitchen

39%

Increased Overall Pageview By

26%

Increased AVG. Session Duration By

24%

Increased New Users By

Objective of America’s Test Kitchen

America’s Test Kitchen had the pressing need to migrate to Magento 2, as Magento 1 was rapidly approaching its end of life, as Magento announced the end of support after June 30th, 2020. America’s Test Kitchen has an extensive product catalog across many categories, and with the migration had to streamline its categorization and functionality to deliver a unique and intuitive experience across all users. After Rave Digitals consultative process the team defined the following requirements.

Quick Turnaround Time

M1 To M2 Migration

M1 To M2 Migration

Given the numerous advancements introduced in M2, the team required migration from M1 to M2.

Quick Checkout Experience

Seamless Checkout Process

Seamless Checkout Process

A dire need to add one-click checkout that gets more shoppers past the ‘buy’ button and convert more.

Ease the Store Management

Order Management System

Order Management System

Tightly integrate OMS for flexible and affordable solution for managing, selling, and fulfilling inventory.

Easy Campaigning

Free Gift Functionality

Free Gift Functionality

With the Free Gift functionality ATK aimed at running various promo campaigns based on free gifting.

Streamlined Data Management

Customer Data Management

Customer Data Management

ATK aimed at keeping track of their customer information and survey their customer base with effective CDM.

Real-time Inventory Check

Custom Stock Status

Custom Stock Status

Add functionality to place custom stock statuses on category and product pages, and in a shopping cart.

Solution

The team migrated America’s Test Kitchen’s M1 site to Magento 2 (v. 2.3.4), delivering a customized M2 solution! The team implemented Magento Business Intelligence, a cloud-based data management and visualization platform that offers integrated, easy-to-use dashboards and reporting tools for the team to efficiently access, assess, and leverage their data. Additionally, with the inclusion of Page Builder’s drag-and-drop functionality, the team now has the ability to seamlessly create content and distribute across the site with ease and precision. In addition to the aforementioned, America’s Test Kitchen M1 to M2 Migration required additional solution integrations to deliver the required front and backend functionalities.

Customized M2 solution for ATK
Order Integration

Order Integration

CDS receives all the orders from Magento and does the fulfillment
CDS Global Services Integration

CDS Global Services Integration

Mylo Services for Single Sign-on and Real Time Inventory Synchronization
Performance Insights

Performance Insights

New Relic monitoring tools for historical insights into the performance of web applications
Smart One Step Checkout

Smart One Step Checkout

Integration of Aheadworks One-Step checkout Magento 2 extension
Setting up Product Labels (promo)

Setting up Product Labels (promo)

Custom Stock Status and product badging for effective promotions
Free Gift Extension

Free Gift Extension

Integration of Amasty’s free gift extension for Magento 2
Product feed extension

Product feed extension

Integration of another M2 extension to display products on different marketplaces
Develop Microsites

Develop Microsites

Custom Landing Pages integrated with Aheadworks One Page Checkout

Integrations

New Relic Integration

New Relic

Subscription Module Integration

Subscription Module

Google Analytics Integration

GA4

Newsletter Subscription Integration

Newsletter Subscription

Social Media Sharing Integration

Social Media Sharing

Multiple Payment Gateway Integration

Multiple Payment Gateway

Google Optimize 360 Integration

Google Optimize 360

Hotjar Integration

Hotjar

CDS Global Module

CDS Global Module

Kaltura Integration

Kaltura

Blue Conic Integration

BlueConic

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