39%
INCREASED OVERALL PAGEVIEW BY
26%
INCREASED AVG. SESSION DURATION BY
24%
INCREASED NEW USERS BY
Objective of America’s Test Kitchen
America’s Test Kitchen had the pressing need to migrate to Magento 2, as Magento 1 was rapidly approaching its end of life, as Magento announced the end of support after June 30th, 2020. America’s Test Kitchen has an extensive product catalog across many categories, and with the migration had to streamline its categorization and functionality to deliver a unique and intuitive experience across all users. After Rave Digitals consultative process the team defined the following requirements.
Quick Turnaround Time
M1 To M2 Migration
Given the numerous advancements introduced in M2, the team required migration from M1 to M2.
Quick Checkout Experience
Seamless Checkout Process
A dire need to add one-click checkout that gets more shoppers past the ‘buy’ button and convert more.
Ease the Store Management
Order Management System
Tightly integrate OMS for flexible and affordable solution for managing, selling, and fulfilling inventory.
Easy Campaigning
Free Gift Functionality
With the Free Gift functionality ATK aimed at running various promo campaigns based on free gifting.
Streamlined Data Management
Customer Data Management
ATK aimed at keeping track of their customer information and survey their customer base with effective CDM.
Real-time Inventory Check
Custom Stock Status
Add functionality to place custom stock statuses on category and product pages, and in a shopping cart.
Solution
The team migrated America’s Test Kitchen’s M1 site to Magento 2 (v. 2.3.4), delivering a customized M2 solution! The team implemented Magento Business Intelligence, a cloud-based data management and visualization platform that offers integrated, easy-to-use dashboards and reporting tools for the team to efficiently access, assess, and leverage their data. Additionally, with the inclusion of Page Builder’s drag-and-drop functionality, the team now has the ability to seamlessly create content and distribute across the site with ease and precision. In addition to the aforementioned, America’s Test Kitchen M1 to M2 Migration required additional solution integrations to deliver the required front and backend functionalities.
Order Integration
CDS Global Services Integration
Performance Insights
Smart One Step Checkout
Setting up Product Labels (promo)
Free Gift Extension
Product feed extension
Develop Microsites
Integrations
New Relic Integration
Subscription Module Integration
Google Analytics Integration
Newsletter Subscription Integration
Social Media Sharing Integration
Multiple Payment Gateway Integration
Google Optimize 360 Integration
Hotjar Integration
CDS Global Module
Kaltura Integration
BlueConic Integration
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