America’s Test Kitchen

Since its establishment in 1993, America’s Test Kitchen has helped curious cooks become confident chefs. America’s Test Kitchen is passionate about discovering why some recipes work and why some don’t. They have established themselves as masters in sharing what they learn and help everyone cook with full heart and determination. With a mix of talented individuals, America’s Test Kitchen is delivering cooking content on various platforms, including TV Shows, Magazines, Websites, Cookbooks, Podcasts, and more.

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39%

Increased Overall Pageview By

26%

Increased AVG. Session Duration By

24%

Increased New Users By

Objective of America’s Test Kitchen

America’s Test Kitchen had the pressing need to migrate to Magento 2, as Magento 1 was rapidly approaching its end of life, as Magento announced the end of support after June 30th, 2020. America’s Test Kitchen has an extensive product catalog across many categories, and with the migration had to streamline its categorization and functionality to deliver a unique and intuitive experience across all users. After Rave Digitals consultative process the team defined the following requirements.

Quick Turnaround Time

M1 To M2 Migration

Given the numerous advancements introduced in M2, the team required migration from M1 to M2.

Quick Checkout Experience

Seamless Checkout Process

A dire need to add one-click checkout that gets more shoppers past the ‘buy’ button and convert more.

Ease the Store Management

Order Management System

Tightly integrate OMS for flexible and affordable solution for managing, selling, and fulfilling inventory.

Easy Campaigning

Free Gift Functionality

With the Free Gift functionality ATK aimed at running various promo campaigns based on free gifting.

Streamlined Data Management

Customer Data Management

ATK aimed at keeping track of their customer information and survey their customer base with effective CDM.

Real-time Inventory Check

Custom Stock Status

Add functionality to place custom stock statuses on category and product pages, and in a shopping cart.

Solution

The team migrated America’s Test Kitchen’s M1 site to Magento 2 (v. 2.3.4), delivering a customized M2 solution! The team implemented Magento Business Intelligence, a cloud-based data management and visualization platform that offers integrated, easy-to-use dashboards and reporting tools for the team to efficiently access, assess, and leverage their data. Additionally, with the inclusion of Page Builder’s drag-and-drop functionality, the team now has the ability to seamlessly create content and distribute across the site with ease and precision. In addition to the aforementioned, America’s Test Kitchen M1 to M2 Migration required additional solution integrations to deliver the required front and backend functionalities.

Order Integration

CDS receives all the orders from Magento and does the fulfillment

CDS Global Services Integration

Mylo Services for Single Sign-on and Real Time Inventory Synchronization

Performance Insights

New Relic monitoring tools for historical insights into the performance of web applications

Smart One Step Checkout

Integration of Aheadworks One-Step checkout Magento 2 extension

Setting up Product Labels (promo)

Custom Stock Status and product badging for effective promotions

Free Gift Extension

Integration of Amasty’s free gift extension for Magento 2

Product feed extension

Integration of another M2 extension to display products on different marketplaces

Develop Microsites

Custom Landing Pages integrated with Aheadworks One Page Checkout

Integrations

New Relic

We integrated New Relic services which provide insights on how each customer’s click impacts at a granular level and optimize the performance of merchant’s websites even during high-traffic events.

Subscription Module

We integrated Subscription Module which will automatically install and display a Newsletter subscription module on your website. The module can appear with a slide effect or in a popup or simply be always visible.

GA4

We did Google analytics integration that tracks, reports website traffic and other insights such as bounce rate, pages per visit and average visit duration to help merchants/marketers to get real-time insight why clicks aren’t turning into sales.

Newsletter Subscription

We integrated creative and interactive Newsletter subscription form into the website. It enables to capture your customer’s eye and they can subscribe/sign up for the newsletter by entering their email id.

Social Media Sharing

We integrated social media sharing to help businesses in automating social media sharing. It also enables to keep posting on your social media profile & drive traffic on auto-pilot.

Multiple Payment Gateway

We integrated multiple payment gateways which allows the customers to pay by any of the payment methods quickly giving them a better payment experience.

Google Optimize 360

We provide unique gifting ideas & products that will have a long-lasting impact on customers.

Hotjar

We provide unique gifting ideas & products that will have a long-lasting impact on customers.

CDS Global Module

CDS Global Order Management Integration (Realtime Order Sync With OMS)

Kaltura

We provide unique gifting ideas & products that will have a long-lasting impact on customers.

BlueConic

We provide unique gifting ideas & products that will have a long-lasting impact on customers.

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