Cart abandonment is a huge issue for just about every ecommerce store. On average, over 60% of carts are left to die before checkout is complete.
One of the biggest reasons behind cart abandonment is that the checkout process is just too long and complicated for consumers. Fortunately, there are solutions; enter the One Step Checkout module!
What is One Page Checkout?
- Multi-Step checkout is confusing to customer as they have to switch between multiple pages.
- One page checkout is to have customers fill in their Billing, Shipping and Payment details all on one page.
- As compare to Multi-Step checkout, One Page Checkout is faster and easier so that more customers convert.
One of the Project with One Page Checkout: www.emuaid.com/
Why implement it?
“In a study done on the Vancouver 2010 Olympic Online Store to compare conversion rates of a one page, two page, and four page checkout process. The single page checkout process was the clear winner and led to lower cart abandon rates.”